Become a partner of Boticario’s ecosystem to spread beauty worldwide

One of the leading global beauty players

Boticario is among the 20 largest beauty and personal care companies in the world, being the 8th in fragrances and body care. Beyond market leadership in Brazil, the 4th largest worldwide, we are also present in 12 other countries, including US, Portugal and Colombia. With more than 15.000 employees and over 500 million products made annually, we craft beauty and through it we create opportunities to transform people’s lives and the world around us.

Fill out the form and we'll get in touch so we can transform the world through beauty together

An authentic Brazilian, sustainable beauty brand

Since its foundation in 1977 in Brazil, Boticario has gained the hearts and minds of all Brazilians, being now the top of mind, most beloved beauty brand among them. With vegan, natural, cruelty free products, all made in Brazil, we are proud of our diligence with the best ESG practices, being recognized in 2022 by Standard & Poor’s as the 6th most sustainable company in the world in the personal products category.

Our comprehensive line of beauty products in fragrances, skin care and hair care enables us to address the most relevant beauty market categories.

Our multi-category portfolio is positioned in the masstige segment, combining excellent product performance with an intermediate price point, allowing us to address diverse sales channels and markets.

Why become a Boticario global partner?

The Beauty and Personal Care global market was valued at USD 535 billions in 2022, and it is expected to grow on average USD 35 billions annually for the coming 4 years. To capture this opportunity, we offer 2 different business models for international expansion: licensing and distribution.

Licensing

In the licensing model, our partners are responsible for operating our dedicated mono-brand channels, such as Boticario’s stores and kiosks, therefore directly supplying the final consumer.

Distribution

In the distribution model, our partners are responsible for supplying a wide range of non-proprietary sales channels, such as department stores, beauty specialist retailers, perfumeries and pharmacies.

Partnering is in our DNA

Stores spread throughout all regions in Brazil because of our long-term partnerships.

+ 0

Franchisees in Brazil , with an average partnership time of more than 30 years

+ 0

Global partners, with an Net Promoter Score (NPS) of over 90%.

Frequently Asked Questions

What are the key investment lines to open a Boticario business internationally?

There are 4 key investment components for opening a Boticario operation beyond the working capital requirement: sanitary registration costs; furniture (in case of stores/kiosks/store-in-store); marketing launch activation budget; and inventory (for market launch + 4 months coverage).

For the furniture component, we have a diverse set of options suitable for different space options and architectural styles, starting at USD 9.000 for a 6 m² kiosk.

What kind of support is provided by Boticario by the time the market is opened?

Boticario will be responsible for providing training materials, sharing marketing/brand guidelines, approving local communication plans and actions, recommending annual marketing plans, providing documentation for product registration, order suggestions and exportation documents, and approving purchase plan and calendar, among other responsibilities.
On the other hand, Boticario’s partner will be responsible for the day- to-day operations of the business, including taking care of local transportation to warehouse/stores, arranging for local sanitary registration and customs clearance, managing the sales channels daily, adapting marketing materials to local audiences, etc.

How do I know if I qualify to become a Boticario’s global partner?

First and foremost, Boticario is looking for potential partners with alignment of values, which include respect for diversity and a commitment to long-term growth. Preferably, Boticario is looking for potential partners that have a demonstrated experience in retail and/or beauty, familiarity with import procedures and sanitary registration, and with a deep expertise of the local market dynamics.
Finally, Boticario is looking for partners with organizational excellence, financial capabilities and with a strong desire to work collaboratively.

I want to become Boticario's partner! What are the next steps?

Great ! Please complete the form on this page, and one member of our International Expansion team will reach out to you. We will start with an introductory call to get to know each other better, followed by the execution of an NDA and a financial/background check analysis. With these stages completed, we can then advance to the co-creation of a specific go-to- market strategy tailored to your local market and your capabilities. We are excited to hear back from you !

Where there is love, there is beauty.