Become a partner of Boticario’s ecosystem to spread beauty worldwide

One of the leading global beauty players

Boticario is among the 20 largest beauty and personal care companies in the world, being the 8th in fragrances and body care. Beyond market leadership in Brazil, the 4th largest worldwide, we are also present in 12 other countries, including US, Portugal and Colombia. With more than 15.000 employees and over 500 million products made annually, we craft beauty and through it we create opportunities to transform people’s lives and the world around us.

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An authentic Brazilian, sustainable beauty brand

Since its foundation in 1977 in Brazil, Boticario has gained the hearts and minds of all Brazilians, being now the top of mind, most beloved beauty brand among them. With vegan, natural, cruelty free products, all made in Brazil, we are proud of our diligence with the best ESG practices, being recognized in 2022 by Standard & Poor’s as the 6th most sustainable company in the world in the personal products category.

Our comprehensive line of beauty products in fragrances, skin care and hair care enables us to address the most relevant beauty market categories.

Our multi-category portfolio is positioned in the masstige segment, combining excellent product performance with an intermediate price point, allowing us to address diverse sales channels and markets.

Why become a Boticario global partner?

The Beauty and Personal Care global market was valued at USD 535 billions in 2022, and it is expected to grow on average USD 35 billions annually for the coming 4 years. To capture this opportunity, we offer 2 different business models for international expansion: licensing and distribution.

Licensing

In the licensing model, our partners are responsible for operating our dedicated mono-brand channels, such as Boticario’s stores and kiosks, therefore directly supplying the final consumer.

Distribution

In the distribution model, our partners are responsible for supplying a wide range of non-proprietary sales channels, such as department stores, beauty specialist retailers, perfumeries and pharmacies.

Partnering is in our DNA

Stores spread throughout all regions in Brazil because of our long-term partnerships.

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Franchisees in Brazil , with an average partnership time of more than 30 years